Senior Director, Capabilities LATAM

About the role

The Senior Director, Capabilities LATAM will lead the transformation of modern‑trade sales capabilities across the LATAM region. Reporting to senior leadership, you will drive up‑skilling of sales teams, implement advanced automation tools, and shape the route‑to‑market model to accelerate revenue growth.

Key responsibilities

• Act as the transformation leader for Modern Trade sales teams (Merchandisers, Supervisors, KAMs) across the LATAM system.
• Lead the customer service function to improve fill‑rate, inventory days on hand, and logistics efficiency.
• Redesign the Modern Trade Route‑to‑Market model, including sales‑force sizing, operating routines, role profiles, and incentive structures.
• Implement sales‑force automation tools and embed AI‑driven innovations such as Agentic AI, video recognition, and advanced digital capabilities.
• Collaborate with LATAM bottlers, internal operations, and platform services to deploy scalable processes and technologies.
• Develop distribution partnerships with other CPGs to deliver full‑solution offerings and improve Net Promoter Score.
• Deliver measurable impact on OI, revenue, ICE, and OSA performance through capability deployment.

Required profile

• Exceptional stakeholder and relationship management skills, able to influence at all organizational levels.
• Proven leadership in executing multiple complex initiatives in parallel.
• Strong analytical and strategic thinking with solid commercial acumen.
• Experience in modern‑trade channels, sales‑force design, and route‑to‑market transformation.

Required skills

• Artificial Intelligence (AI) concepts applied to sales.
• Machine Learning algorithms for commercial use.
• Video Recognition technology.
• Sales‑force automation tools.