Industry & Enterprise Marketing Specialist – Health & Public Services

About the role

The Industry and Enterprise Marketing Specialist for Health & Public Services will support Accenture’s marketing and communications team by executing core “run‑the‑business” activities and enabling priority programs across multiple channels. You will work on content creation, executive positioning, digital presence, research, performance tracking and operational support for the Health & Public Service industry set.

Key responsibilities

• Support day‑to‑day marketing activities such as analyst relations responses, story identification, internal updates and baseline material maintenance.
• Assist in the planning phase of prioritized programs, including business case writing and entry of marketing plans into Synops.
• Maintain and optimise core website pages, ensuring they are ready for large language model (LLM) indexing.
• Coordinate executive positioning efforts, including speaking opportunities and social media content.
• Develop marketing assets such as case studies, thought‑leadership pieces and campaign copy.
• Conduct industry research and competitive monitoring across the health and public service portfolio.
• Perform operational tasks such as budget, ROI and purchase‑order tracking.
• Support activation enablement across markets, CRM integration and hub coordination for prioritized programs.
• Maintain marketing collateral libraries and liaise with creative teams or external agencies on asset production.
• Assist with onsite event delivery and governance activities.

Required profile

• 2–8+ years of experience in marketing, preferably within consulting or professional services.
• Proactive, autonomous self‑starter with strong execution rigor.
• Curious, fast learner who welcomes coaching and continuous improvement.
• Solid data‑analysis foundation and comfort with data‑driven decision making.
• Familiarity with Accenture tools and approved AI platforms.
• Experience across multiple marketing channels (events, social media, website).
• Excellent written communication and copy‑writing abilities.
• Proven ability to collaborate with cross‑functional stakeholders and manage several workstreams simultaneously.

Required skills

• Data analysis fundamentals.
• Use of Accenture‑specific marketing tools and AI applications.
• Broad experience with event, social and website marketing channels.
• Strong copy‑writing and content development.