Brand Lead – Rare Disease

About the role

AstraZeneca is seeking a Brand Lead for Rare Disease to shape strategy and execution across the CAMCAR region. You will drive brand plans, launch readiness and patient experience improvements while collaborating with cross‑functional teams.

Key responsibilities

• Develop and execute strategic business and tactical plans for the Rare Disease therapeutic area aligned with global and regional strategies.
• Coordinate cross‑functional teams, lead launch readiness activities, and close gaps to ensure successful market entry.
• Support promotional campaigns, medical education, market access narratives, value propositions and added‑value programs.
• Conduct market research, stakeholder analysis and patient journey mapping to identify unmet needs and business opportunities.
• Monitor performance, recommend actions, manage therapeutic area budgets and ensure financial discipline.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Pharmacy, Life Sciences or related field.
• Minimum four years of pharmaceutical industry experience, including product launch support or leadership.
• Strong knowledge of pharma business, strategic brand planning and ability to influence cross‑functional teams without direct reports.
• Excellent analytical, communication, negotiation and stakeholder management skills.
• Fluency in Spanish and English, both written and spoken.

Required skills

• Proficiency with Microsoft Office tools: PowerPoint, Excel, Word and Teams.
• Digital and AI mindset for innovative strategic planning.