Marketing Science Analyst – Test & Learn
Critical Mass · San Jose
Description du poste
About the role
The Marketing Science Analyst will design, execute, and evaluate Test & Learn programs that drive data‑informed decisions across digital marketing channels. You will translate complex test results into clear, actionable insights for internal stakeholders and clients.
Key responsibilities
- Support hypothesis development, experimental design, test setup, and statistical evaluation for in‑market testing initiatives.
- Develop and maintain measurement frameworks, recommending appropriate experiment types such as A/B/n, matched control, pre/post, geolocation, and incrementality studies.
- Gather and analyze marketing data from paid and owned channels to assess campaign performance and user behavior.
- Create data visualizations and storytelling materials that communicate findings and recommendations.
- Collaborate with internal teams and partner agencies to deliver cohesive, insight‑driven recommendations.
- Build reusable analysis templates and code (SQL, R, Python) to scale measurement processes.
Required profile
- 1‑3 years of experience in marketing analytics or a related field.
- Strong communication and collaboration skills, with the ability to convey technical results to non‑technical audiences.
- Detail‑oriented and comfortable managing multiple fast‑moving testing programs.
- Familiarity with digital media channels such as Social, SEM, SEO, OLV, and their interactions.
- Ability to work with imperfect observational data and apply bias‑reduction techniques.
Required skills
- SQL
- R
- Python
What we offer
- Maternity and parental leave with extra days.
- Competitive benefits package including vacation, compassionate leave, sick days, and flex days.
- Access to online services for families and new parents.
- Diversity and Inclusion Board with 12 affinity groups.
- Internal learning and development programs and enterprise‑wide employee discounts.
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Critical Mass
San Jose
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