Search & Programmatic Governance & Controls Analyst

About the role

Citi is building its Citi Commerce business, which gives merchants access to high-value cardmembers through Citi's digital properties and partner placements. It is hiring a Governance & Controls Analyst to support its Paid Search (SEM) and Programmatic Media operations. The role establishes, monitors and executes controls, compliance checks, risk management frameworks and standard processes so that campaign trafficking, financial reconciliations, vendor integrations and media executions follow internal controls, regulatory policies and quality standards.

Key responsibilities

• Help establish, run and monitor operational controls across Paid Search and Programmatic workflows to prevent execution errors, budget overspends and non-compliant ad placements.
• Maintain and update SOPs, process maps, control checklists and governance documentation for campaign lifecycles (briefing, setup, QA, trafficking, pacing and billing).
• Build and maintain current-state and future-state workflow diagrams and risk-control matrices, identifying handoffs between internal teams and external media and tech partners.
• Identify control gaps, bottlenecks and data inconsistencies across search engines (e.g. Google Ads, Microsoft Advertising) and DSPs, log issues and drive root-cause remediation.
• Work with Media Activation Leads, Finance, Risk & Controls, Compliance, Legal and Business Operations to validate requirements and enforce policy compliance.
• Support financial governance: PO creation, media spend pacing reviews, invoice matching, vendor fee verification and billing reconciliation.
• Organise control-focused working sessions and post-mortems, prepare governance reports, track action items and support adoption of updated processes.
• Assess risk in business decisions, comply with laws and regulations, escalate and report control issues transparently.

Required profile

• 2-5 years of experience in digital media operations, business controls, operational risk, process governance or business execution.
• Bachelor's degree or equivalent experience (highly preferred in Business Administration, Operations, Finance, Marketing or a related field).
• Experience identifying process gaps and giving management actionable recommendations.
• Strong organisational and project management skills, attention to detail and accuracy, and excellent written and verbal communication.

Required skills

• Familiarity with Paid Search (SEM) and Programmatic media, campaign setup/trafficking, ad servers or DSPs.
• Hands-on process mapping, workflow documentation and SOP design.
• Operational control monitoring, QA frameworks, issue tracking and resolution management.
• Working knowledge of digital marketing compliance (brand safety, data privacy, disclosure, billing reconciliations).
• Process mapping tools such as MS Visio, Lucidchart or Miro.