Digital Campaign Manager – Marketing Automation & ABM (6sense)

About the role

Accenture is seeking a Digital Campaign Manager to lead omnichannel marketing initiatives, with a focus on Account‑Based Marketing (ABM) using the 6sense platform. The role involves planning, executing, and optimizing campaigns that drive account engagement, pipeline acceleration, and revenue growth.

Key responsibilities

• Develop and present strategic viewpoints based on data optimization and campaign performance.
• Collaborate with creative, data, and production teams to translate business requirements into actionable campaign plans.
• Coordinate campaign timelines, manage client expectations, and ensure successful delivery alongside the Campaign Technical Lead.
• Lead weekly, monthly, and quarterly client meetings, delivering performance reports and insights.
• Coach on‑shore and off‑shore campaign management and operations teams, fostering skill growth.
• Identify opportunities for service expansion and support sales initiatives by leveraging subject‑matter experts.
• Streamline business processes to improve efficiency in campaign execution.
• Participate in strategic planning sessions, advising on marketing automation implementation and best practices.
• Manage resource utilization, forecast demand, and prioritize work based on client goals.
• Oversee end‑to‑end campaign delivery, escalating unresolved issues and communicating risks to stakeholders.

Required profile

• Proven experience managing digital marketing campaigns and ABM programs.
• Strong client‑facing skills with the ability to set expectations and deliver results.
• Leadership experience guiding both on‑shore and off‑shore teams.
• Analytical mindset with a focus on data‑driven decision making.

Required skills

• 6sense platform

What we offer

• Opportunity to work with a global leader in digital transformation and AI.
• Collaborative environment with cross‑functional teams.
• Exposure to cutting‑edge marketing automation technologies.