Assistant Marketing Manager

About the role

This full‑time, on‑site position in Santa Cruz, Costa Rica supports the strategic planning and execution of marketing initiatives for a tourism, hospitality and property‑management company. You will help promote vacation rentals, property‑management services and curated guest experiences.

Key responsibilities

• Manage and optimise social media campaigns across platforms.
• Create, edit and publish marketing content, including copy for ads and website.
• Analyse campaign performance and provide data‑driven recommendations.
• Collaborate with local partners to develop joint promotions.
• Coordinate events and oversee digital advertising efforts.
• Maintain the company website and ensure brand consistency across all channels.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Strong written and verbal English skills; Spanish proficiency is a plus.
• Prior experience in tourism, hospitality or property‑management is advantageous.
• Passion for Costa Rican culture and a commitment to exceptional customer experiences.

Required skills

• Digital marketing
• Campaign management
• Advertising
• Copywriting and editing
• Social media management
• Analytics tools
• Content management systems
• Marketing platforms