Global Marketing Coordinator – Consumer

About the role

As the Global Marketing Coordinator for the Consumer Practice at Boston Consulting Group, you will bring the practice’s marketing strategy to life. You will work closely with the Global Marketing Director and practice leadership to design and execute integrated campaigns that elevate BCG’s thought‑leadership in the consumer sector.

Key responsibilities

• Own end‑to‑end execution of marketing programs and campaigns supporting Consumer Practice priorities.
• Plan and deliver U.S.–based marketing events, handling logistics, vendor management, budgets and post‑event reporting.
• Partner with practice leadership to translate strategic priorities into actionable execution plans.
• Maintain the Consumer Practice marketing calendar, ensuring timely rollout of campaigns, publications, social media and thought‑leadership content.
• Manage and optimize social media activity, including LinkedIn showcase pages and executive content.
• Create marketing communications, presentations, newsletters and digital assets for internal and external audiences.
• Monitor campaign and event performance, build dashboards and reports, and recommend improvements.
• Ensure accurate marketing data across CRM and other platforms, supporting measurement and operational excellence.
• Collaborate with global Marketing Centers of Excellence (Digital, Publishing, Production, Analytics, Social Media) to deliver integrated initiatives.

Required profile

• Strong project‑management abilities with a keen eye for detail.
• Excellent collaboration skills across global teams and stakeholders.
• Passion for delivering high‑quality marketing experiences.
• Ability to manage multiple initiatives simultaneously.

Required skills

• Experience with CRM systems.
• Proficiency in social media platforms (e.g., LinkedIn).
• Marketing analytics and dashboard creation.

What we offer

• Opportunity to work with a leading global consulting firm.
• Exposure to high‑impact consumer‑focused projects.
• Collaboration with diverse, international teams.