Digital Marketing Manager – Paid Media & Lead Generation

About the role

The Digital Marketing Manager leads the strategy, build‑out and execution of paid search, paid social and other performance‑media channels. Reporting to the Senior Director of Demand Generation, the role partners with regional field leaders across AMER, APJ and EMEA to drive lead‑generation and pipeline growth.

Key responsibilities

• Develop, execute and continuously optimise integrated campaigns across paid search, paid social, content syndication and vendor directories.
• Lead a small team of digital marketers, providing coaching, performance accountability and career development.
• Oversee end‑to‑end campaign planning, testing, measurement and optimisation to improve lead quality, ROI and KPI attainment.
• Manage audience targeting, messaging, landing‑page alignment, bidding strategies, budget allocation and attribution review.
• Build and maintain experimentation roadmaps including A/B and multivariate testing, applying learnings to boost performance.
• Deliver regular performance reporting, forecasting and actionable insights using analytics dashboards.
• Collaborate with field marketing, operations, web, IT, agencies and vendors to ensure alignment and high‑quality lead flow.
• Control digital marketing budgets and resource allocation to maximise efficiency and business impact.

Required profile

• 5+ years of hands‑on digital marketing experience with a focus on paid search, paid social and performance media.
• Proven track record of generating leads, pipeline and measurable ROI.
• Strong analytical mindset with experience in measurement, KPI tracking, funnel analysis and forecasting.
• Demonstrated ability to lead, coach and develop a small marketing team.
• Excellent communication and stakeholder‑management skills across global regions.

Required skills

• PPC (paid search) platforms
• Paid social advertising tools
• Content syndication and vendor directory platforms
• Marketing automation systems
• CRM platforms
• Analytics and reporting tools
• A/B and multivariate testing methodologies
• Budget management and bidding strategy