Product Marketing Manager – World Travel Market Latin America

About the role

RX Global is seeking a Product Marketing Manager to lead growth and market penetration for World Travel Market (WTM) Latin America, a flagship travel industry event. Working in a hybrid model, you will shape marketing strategy, build regional partnerships, and act as the onsite marketing lead during the event.

Key responsibilities

• Develop and execute integrated marketing plans aligned with the Event Value Proposition and portfolio strategy.
• Define total addressable market, identify growth opportunities across priority LATAM countries and audience segments.
• Design data‑driven campaigns to expand audience reach, engagement and exhibitor participation.
• Build and nurture relationships with regional tourism boards, associations, media, influencers and industry bodies.
• Serve as the onsite marketing lead during the event, ensuring brand consistency and visitor experience.
• Collaborate closely with Sales to align commercial priorities and implement account‑based marketing.
• Manage two local marketing executives and coordinate matrix projects with global marketing teams.

Required profile

• Proven experience in product or event marketing within the travel or tourism sector.
• Strong understanding of the Latin American travel ecosystem and market dynamics.
• Demonstrated ability to develop strategic marketing plans and execute them end‑to‑end.
• Excellent relationship‑building skills with regional partners and industry stakeholders.
• Leadership experience managing a small team and collaborating across global functions.

Required skills