Senior Digital Media (Paid Search, Social & Programmatic)
Accenture
Job description
About the role
Accenture is seeking a Senior Digital Media professional to lead paid search, social and programmatic campaigns for its enterprise clients. You will work closely with Digital Strategists and Media Leads to design integrated media plans and ensure flawless execution across multiple platforms.
Key responsibilities
- Collaborate with Digital Strategists and Media Leads to develop integrated media plans, including audience discovery, sizing, keyword research, channel selection and budget allocation.
- Execute and manage campaigns on Paid Search, Paid Social and Programmatic platforms, maintaining alignment with client objectives.
- Define campaign setup and optimization approaches, coordinate tasks with Specialists and Analysts, and perform quality assurance of creative assets, tracking, UTMs and targeting.
- Conduct pre‑launch QA, monitor performance, and optimize campaigns to meet media KPIs and business outcomes.
- Implement testing frameworks across audiences, bidding, creative and placements, and generate performance insights for stakeholders.
- Support adoption of AI‑driven solutions, automation and process improvements to boost efficiency.
Required profile
- Minimum 4 years of experience managing paid search, paid social and programmatic campaigns on major media buying platforms.
- Bachelor’s degree or equivalent experience in Marketing, Advertising, Business or Communications.
- Proven ability to manage large budgets, conduct audience discovery, keyword research and media planning.
- Strong analytical, project‑management and stakeholder‑management skills, with experience mentoring junior team members.
Required skills
- Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, Reddit Ads.
- DV360, The Trade Desk (or similar programmatic platforms).
- Excel, PowerPoint and other Microsoft Office applications.
- Google Analytics, Adobe Analytics, Looker Studio, Tableau.
- JIRA and SharePoint.
What we offer
- Health and Life Insurance.
- Accenture days and three additional vacation days.
- On‑site doctor, birthday leave and internet reimbursement.
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Published 2 weeks ago
Expires 1 month from now
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