Marketing Analyst (Portuguese/English)

About the role

Genpact is looking for a bilingual Marketing Analyst to support its Marketing Operations function. The role will focus on executing and optimizing processes related to CRM platforms, commercial operations, and digital channels, while providing market analysis to drive business decisions.

Key responsibilities

• Manage multiple operational requests for CRM platforms and connected systems, developing solutions for moderately complex requirements.
• Provide end‑user and business leader support on CRM‑related activities, including report creation, dashboard maintenance, lead imports and team reassignment.
• Ensure data quality, accuracy, integrity and availability across commercial platforms.
• Prepare market reports on customer trends, channels, competitors and commercial opportunities.
• Analyze customer and market information to generate actionable insights.
• Execute marketing tactics defined in commercial and marketing plans.
• Support product information management, digital asset management, website/mobile application operations and e‑commerce activities.

Required profile

• Experience handling operational requests and troubleshooting within CRM environments.
• Strong analytical mindset with ability to translate market data into insights.
• Excellent communication skills to support end users, business leaders and commercial channels.
• Attention to detail to maintain data quality and integrity.

Required skills

• CRM platforms