Digital Media Analyst – Paid Search, Social & Programmatic

About the role

Accenture is seeking a Digital Media Analyst to support the planning, execution, and optimisation of paid search, paid social and programmatic campaigns. The role will work across multiple platforms, ensuring campaigns are set‑up correctly, monitored daily and continuously improved based on performance data.

Key responsibilities

• Support the execution and management of Paid Search, Paid Social and Programmatic campaigns across multiple platforms.
• Assist in campaign setup – audience creation, keyword implementation, ad trafficking, budget allocation and platform configuration.
• Perform quality‑assurance checks on creative assets, tracking parameters, UTMs, audience targeting and campaign settings.
• Monitor daily delivery and performance, identify issues and escalate when necessary.
• Contribute to optimisation activities, audience and keyword research, media planning inputs and competitive analysis.
• Generate recurring reports and dashboards, ensuring data accuracy and timely delivery.
• Analyse results, provide insights and support automation or AI‑powered tool initiatives.

Required profile

• 1‑2 years of experience in digital marketing, paid media or campaign management.
• Bachelor’s degree in Marketing, Advertising, Business, Communications or related field (or equivalent experience).
• Intermediate to advanced English communication skills (B2+).
• Hands‑on experience with at least one digital advertising platform (e.g., Google Ads, Meta Ads Manager, Microsoft Ads, LinkedIn Ads, DV360).
• Familiarity with campaign tracking, UTMs, conversion tracking and QA procedures.
• Strong analytical, problem‑solving and attention‑to‑detail abilities.

Required skills

• Google Ads (Search, Display)
• Meta Ads Manager
• Microsoft Ads
• LinkedIn Ads
• DV360 (Display & Video 360)
• Google Analytics
• Looker Studio
• Tableau
• JIRA
• SharePoint
• Microsoft Excel
• Microsoft PowerPoint