Key Account Manager (KAM) – Mass Consumer Goods

About the role

We are looking for a Key Account Manager with experience in mass‑consumer goods and large‑account management in modern trade. The role combines strategic planning with hands‑on execution to drive business growth, profitability and brand presence across all retail formats.

Key responsibilities

• Lead the commercial relationship with Walmart across all formats.
• Achieve Sell‑In, Sell‑Out, profitability and market‑share targets.
• Negotiate result‑oriented commercial agreements.
• Develop and execute Trade Marketing strategies and the “Perfect Store” concept.
• Analyse commercial data to identify growth opportunities.
• Manage the CPFR process to ensure efficient supply.
• Coordinate with Marketing, Trade Marketing and Supply Chain for flawless execution.
• Prepare sales forecasts and monitor commercial KPIs.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field.
• 3‑5 years of experience as a KAM or Key Account Executive in the consumer‑goods sector.
• Proven experience managing the Walmart account (mandatory).
• Strong analytical mindset and ability to work with cross‑functional teams.
• Fluency in Spanish; English is a plus.

Required skills

• Proficiency with Retail Link.
• Advanced Excel skills for commercial analysis.
• Knowledge of Tableau (desired).