Internal Communications & Digital Marketing Analyst

About the role

Accenture is looking for an organized and proactive Internal Communications & Digital Marketing Analyst to support the coordination and execution of multi-channel marketing and communication initiatives. You will work with marketing strategists, creative teams and other stakeholders to deliver campaigns and communication programs from planning through execution, and support project coordination, content scheduling, performance tracking, reporting and documentation. The role suits someone who combines digital marketing knowledge with strong organizational and communication skills and enjoys a fast-paced, multicultural environment.

Key responsibilities

• Support the coordination and execution of internal communication and digital marketing initiatives.
• Collaborate with marketing strategists, creative teams and other stakeholders to ensure alignment across projects and campaigns.
• Coordinate content schedules, project activities, deliverables and key milestones.
• Maintain project documentation and give timely updates to stakeholders.
• Assist with loyalty, communication and multi-channel marketing campaigns.
• Track campaign performance and help prepare marketing reports.
• Analyze marketing data and performance indicators to find insights and improvement opportunities.
• Help develop content and channel strategies based on business objectives and audience needs.
• Help coordinate meetings, follow-ups and day-to-day project activities.
• Stay informed about digital marketing trends, channels and best practices.

Required profile

• At least 2 years of experience supporting multi-channel digital marketing campaigns, preferably in an advertising, marketing or marketing production agency.
• Experience coordinating projects with marketing strategy, content and creative teams.
• Experience supporting low to medium-complexity marketing plans or programs.
• Experience preparing marketing reports and working with campaign performance data.
• Experience in an international or multicultural environment and advanced written and spoken English (B2+ or C1).
• Preferred: university degree or advanced studies in Marketing, Digital Marketing, Advertising, Communications, PR, Business Administration, Sales, Technology or a related field; digital marketing certification; familiarity with Agile, Scrum, PMP, Six Sigma or ITIL.

Required skills

• Understanding of digital marketing channels, content strategies and KPIs.
• Basic knowledge of project management practices.
• Proficiency in Microsoft Office and familiarity with project management or collaboration tools.
• Knowledge of content marketing, email marketing, marketing analytics and communications management.
• Strong written and verbal communication, organization, time management and attention to detail.