Influencer and Branded Content Associate

About the role

PMG’s Influencer & Branded Content team creates high‑impact campaigns that blend culture, storytelling, and strategy. As an Influencer and Branded Content Associate you will help brands connect authentically with audiences across social, digital, and experiential platforms.

Key responsibilities

• Assist in identifying and selecting influencers that match client target audiences and campaign goals.
• Collaborate with senior leaders to develop and execute comprehensive influencer campaigns, ensuring coordination between influencers, internal teams, and clients.
• Support the creation and delivery of branded content, overseeing adherence to brand guidelines.
• Help analyze campaign performance, extract insights, and provide strategic recommendations for future initiatives.
• Stay current on industry trends, emerging platforms, and best practices, sharing relevant insights with the team.

Required profile

• Passion for creator‑driven storytelling and shaping culture.
• Data‑oriented mindset with a focus on measurable impact.
• Ability to work collaboratively with creators, agencies, media strategists, and brand partners.
• Interest in exploring new content formats and emerging platforms.

Required skills