Global Digital Marketing Specialist - Data Analyst

About the role

The Global Digital Marketing Data Analyst turns marketing, customer and commercial data into decisions. The role owns global marketing measurement and reporting, links digital engagement to funnel and business outcomes, finds ways to improve marketing effectiveness and builds scalable analytics capabilities used by global and regional marketing teams.

Key responsibilities

• Audit the marketing data landscape, analyze the end-to-end funnel and link campaigns and channels to leads, opportunities, pipeline and revenue.
• Develop and maintain dashboards and reports for regional, global and executive audiences, and define global KPIs, data definitions and reporting standards.
• Extract, combine and transform data from marketing, CRM and commercial sources using SQL, and automate reporting processes.
• Analyze website, email, social media and campaign performance, and develop attribution methodologies and A/B tests.
• Translate data into actionable insights and recommendations, and recommend improvements to marketing processes and data collection.
• Partner with Digital Marketing Specialists and Regional Marketing Teams, coordinate with IT, Data Analytics and CRM teams, and enable teams to use data and dashboards.
• Own digital measurement including GA4, tagging, UTM governance and conversion tracking, and shape analytics strategy aligned with business priorities.

Required profile

• Bachelor's degree in Marketing, Data Science, Business Analytics or a related field; MBA is a plus.
• 3-5 years of experience in data analytics, marketing analytics or marketing operations, preferably in a global or regulated environment.
• Preferred: experience with Salesforce, HubSpot or similar CRM/marketing automation platforms, and with Google Analytics (GA4).
• Preferred: experience in B2B marketing within a global organization.
• Fluent in English; additional languages are a plus.

Required skills

• MQL/SQL, advanced Excel, and data visualization tools such as Power BI or Tableau.
• Experience analyzing marketing, CRM and digital performance data.
• Strong analytical, communication and collaboration skills, able to work in a fast-paced, matrixed environment.