Director, Global Integrated Creative & IMX Research Protocols and Intelligence

About the role

The Director, Global Integrated Creative & IMX Research Protocols and Intelligence leads priority global research, data and analytics to develop next‑generation creative and integrated marketing intelligence solutions. This role sits within the Enterprise Intelligence team of the Global Digital Network organization, supporting brand campaign diagnostics, creative testing and consumer communications measurement across all touchpoints.

Key responsibilities

• Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
• Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
• Collaborate with marketing teams to translate data into meaningful intelligence that drives creative and communications effectiveness.
• Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
• Assess, acquire, and manage communications‑related data sources from diverse platforms to streamline data‑informed decisions.
• Develop and manage reporting systems and dashboards to diagnose performance and identify optimization opportunities.
• Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
• Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
• Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
• Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Category teams to align intelligence deliverables with business objectives.

Required profile

Required skills