Media Analyst – Marketing Science

About the role

The Media Analyst will support measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify optimization opportunities. Working closely with media, strategy, and account teams, you will translate campaign objectives into measurable KPIs and turn data into clear, actionable insights.

Key responsibilities

• Develop and maintain measurement frameworks that link campaign objectives, media tactics, and KPIs.
• Analyze performance across paid search, paid social, display, programmatic, online video, and other digital media channels.
• Monitor performance against goals, benchmarks, and historical results, identifying trends and areas for investigation.
• Partner with media teams to provide actionable optimization recommendations and establish campaign benchmarks.
• Create recurring performance reports and dashboards, translating data into insights and recommended actions.
• Support monthly, quarterly, and campaign recap reporting, including Quarterly Business Reviews.
• Build and maintain dashboards using data from media platforms, ad servers, web analytics, and third‑party measurement partners.
• Perform ongoing data quality assurance, resolve tracking discrepancies, and ensure consistent taxonomy and naming conventions.
• Collaborate with planners, buyers, account teams, strategists, and analytics stakeholders throughout campaign planning and execution.

Required profile

• Strong analytical mindset with the ability to translate complex data into clear insights.
• Excellent communication skills for presenting findings to both technical and non‑technical audiences.
• Experience working with media performance data and supporting optimization initiatives.
• Detail‑oriented approach to data quality assurance and reporting accuracy.

Required skills