Senior Director, Flavors Integrated Marketing Experience – LATAM

About the role

The Senior Director, Flavors Integrated Marketing Experience – LATAM will shape the future of Coca‑Cola’s Flavors portfolio across Latin America. This role blends strategy, creativity, media, and digital innovation to deliver culturally relevant brand experiences at every consumer and shopper touchpoint. You will lead a regional vision that turns insights into compelling, commerce‑driving narratives.

Key responsibilities

• Set and lead the end‑to‑end experience vision for the Flavors portfolio, creating integrated strategies grounded in consumer insights and cultural relevance.
• Partner with Design, Media, Digital, and Shopper Engagement teams to ensure cohesive creative frameworks and execution throughout LATAM.
• Inspire agencies and cross‑functional teams to achieve creative excellence while aligning with global brand principles and local nuance.
• Integrate media strategies and data‑driven learning to optimize experience effectiveness across markets.
• Act as a senior connector within the IMX ecosystem, fostering collaboration among Operating Unit teams, bottlers, and global partners.

Required profile

• Bachelor’s degree required; advanced degree preferred.
• Minimum 12 years of experience in integrated marketing, brand leadership, creative strategy, media, or experience design, preferably in CPG or beverage.
• Proven track record delivering large‑scale consumer and shopper marketing initiatives that combine creativity, data insights, and commerce impact.
• Strong familiarity with cultural trends, entertainment dynamics, and evolving digital ecosystems.
• Exceptional communication and storytelling abilities, capable of distilling complexity into compelling narratives for diverse audiences.

What we offer

• Scope to shape the creative and experiential expression of an iconic portfolio across a culturally diverse region.
• Collaboration with a network of global and regional leaders driving innovation in brand experience design.
• Opportunity to experiment with advanced marketing technologies and platforms to enhance consumer connection.
• Resources and partnerships to advance creative excellence and solidify the role of Flavors brands in modern culture and commerce.