Marketing Developer – Klaviyo

About the role

10Pearls is looking for an experienced Marketing Developer specialized in Klaviyo to design, build, and optimise multi‑channel automation workflows. You will work closely with cross‑functional teams to deliver personalised email and SMS campaigns that drive engagement and revenue.

Key responsibilities

• Design, build and launch email, SMS and multi‑channel campaigns using Klaviyo.
• Create and optimise automated customer journeys such as Welcome Series, Abandoned Cart, Browse Abandonment, Post‑Purchase, Win‑back and churn flows.
• Develop dynamic, personalised content with Klaviyo’s templating language.
• Manage segmentation, behavioural targeting and profile properties for tailored experiences.
• Integrate Klaviyo with ecommerce platforms (Shopify, Magento, WooCommerce, BigCommerce) and CRM systems via APIs, webhooks or middleware.
• Monitor performance metrics and continuously improve flows based on engagement, conversion and revenue data.
• Ensure email deliverability best practices (SPF, DKIM, DMARC, list hygiene, suppression management).
• Collaborate with Marketing, CRM, Product, Design and Analytics teams to execute customer‑engagement strategies.
• Troubleshoot automation, integration and campaign issues while performing end‑to‑end QA testing.

Required profile

• 5+ years of hands‑on experience with Klaviyo or similar marketing automation platforms.
• Strong expertise in Klaviyo flows, campaigns, segments, lists, forms and SMS marketing.
• Proven experience integrating Klaviyo with Shopify or other ecommerce solutions.
• Solid understanding of customer‑lifecycle marketing, behavioural segmentation and data‑driven campaign execution.

Required skills

• Klaviyo (flows, campaigns, segmentation, SMS)
• REST APIs and webhooks
• Shopify, Magento, WooCommerce, BigCommerce integrations
• Django templating for dynamic content
• Email authentication protocols: SPF, DKIM, DMARC
• Klaviyo Analytics and Google Analytics (GA4)
• JavaScript
• SQL
• Customer Data Platforms (CDPs)
• Google Tag Manager
• Salesforce, Stripe
• Agile methodologies, Jira, Confluence