Marketing Coordinator

About the role

Propella is looking for a full‑time Marketing Coordinator to join its hybrid team in San José, Costa Rica. You will plan, execute and optimise multi‑channel marketing campaigns that strengthen the brand, generate qualified leads and support student recruitment across our education and sports programmes.

Key responsibilities

• Design and implement marketing strategies aimed at attracting new clients and students.
• Manage digital campaigns across social media, email, paid advertising and other online channels.
• Coordinate the production of visual, audiovisual and written content that aligns with Propella’s brand identity.
• Analyse performance metrics, produce reports and continuously optimise campaigns.
• Collaborate with Placement, Academics and Experience teams to ensure lead quality, follow‑up and conversion.
• Maintain and update the company website and social media platforms.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• Strong written and verbal communication skills in English and Spanish.
• Sales aptitude to support outreach, lead follow‑up and enrollment conversion.
• Event‑planning experience for educational tours, showcases and student events.
• Project‑management ability to juggle multiple campaigns and meet deadlines.

Required skills

• Canva
• Graphic Design
• Social Media Management (Meta, Instagram, LinkedIn, TikTok)
• Paid Digital Advertising (Meta Ads, Google Ads)
• Marketing Analytics