Creative Strategist

About the role

Power Digital is seeking a Creative Strategist to lead ideation on strategic accounts. The role focuses on developing high‑performing paid‑social advertising that drives growth, brand awareness, and measurable results for clients.

Key responsibilities

• Conceptualize and pitch new creative ideas and scripts for paid‑social campaigns.
• Analyze client brand guidelines, performance goals, historical data, ecommerce trends, and consumer behavior to inform creative direction.
• Test and iterate creative assets quickly to improve key metrics such as CPA, CTR, ROAS, and brand awareness.
• Oversee the production, review, and delivery of ads, ensuring alignment with client expectations.
• Collaborate with cross‑functional teams—including marketers, analysts, and technologists—to integrate data‑driven insights into creative strategy.

Required profile

• Self‑starter with a passion for growth‑focused advertising.
• Strong understanding of paid‑social best practices and performance metrics.
• Ability to act swiftly on successful concepts and pivot when campaigns under‑perform.
• Excellent communication skills for client presentations and internal coordination.

Required skills

• Paid‑social advertising expertise.
• Data‑driven testing and optimization.
• Creative scriptwriting and concept development.