Brand Manager – Life Sciences

About the role

Accenture is seeking a strategic and results‑driven Brand Manager to lead the development and execution of brand strategies for pharmaceutical and vaccine portfolios. The role operates in a highly regulated environment, partnering with medical, market access, sales, regulatory, and legal teams to drive brand awareness, adoption, and business growth.

Key responsibilities

• Manage and execute brand strategy to increase market awareness and adoption across the product portfolio.
• Develop comprehensive end‑to‑end brand and innovation journeys, including positioning, target audience definition, and key messaging.
• Support annual brand planning, budget development, and monthly forecasting processes.
• Lead demand planning and ensure financial discipline for brand‑related investments.
• Drive lifecycle management for both in‑line and pre‑launch products.
• Generate market insights through research, competitive analysis, and customer understanding.
• Monitor brand performance using market trends, customer feedback, and key business metrics.
• Identify and act on opportunities to optimize messaging, campaigns, and channel mix.
• Track program and campaign performance against defined KPIs and provide regular reports to leadership.

Required profile

• Strategic thinker with pragmatic execution skills.
• Experience working in a regulated life‑sciences environment.
• Proven ability to collaborate with cross‑functional teams including medical, market access, sales, regulatory, and legal.
• Strong data‑driven decision‑making and analytical capabilities.
• Demonstrated success in managing product launches and brand lifecycle.

Required skills

What we offer

• Opportunity to work with a global leader in digital transformation and AI.
• Access to Accenture’s extensive talent network and proprietary platforms.
• Collaborative environment focused on innovation and measurable outcomes.