Senior Program Management Analyst - Direct Mail Production (Credit Cards)

About the role

Citi is looking for a Senior Program Management Analyst for direct mail production, working with Marketing, CrM, MIM and CFO teams to run large and small-scale credit card direct mail programs. The role covers everything from large mailings to simpler solo mailings, and sits in the Marketing Program Management family.

Key responsibilities

• Manage the creative and production planning of direct mail campaigns from concept through deployment
• Drive innovation across teams to develop new creatives and process efficiencies, and identify opportunities for consolidation and standardisation
• Use production and data management expertise to help marketing units create customer-centric communications
• Partner with the Direct Mail Production Channel to drive cross-group savings
• Manage and report all program financials (production, postage, CPPs, actuals and forecasts) to supported businesses and the CFO
• Manage all audits against Citi quality standards and ensure compliance with regulatory standards
• Assess risk in business decisions, uphold ethical standards and escalate control issues transparently

Required profile

• 5-8 years of direct mail planning and execution experience
• Data-oriented approach, with emphasis on complex customer data
• Demonstrated experience in cost reduction initiatives
• Broad knowledge of pricing strategies and BPO supplier offerings
• Understanding of changing operational models and ability to drive change among peers and internal clients
• Bachelor's degree or equivalent experience

Required skills

• Strong interpersonal and written/oral communication skills
• Collaboration across businesses and functions, influencing stakeholders including senior management
• Word, Excel and PowerPoint skills preferred