Social Media & Email Marketing Coordinator

About the role

BMNS, a leading designer of professional‑grade lighting tools for mechanics and tradespeople across North America, is seeking a creative and organized Social Media & Email Marketing Coordinator. You will own the brand’s social presence, produce engaging Instagram and TikTok content, run weekly Mailchimp campaigns, and manage influencer collaborations.

Key responsibilities

• Create and publish 3–5 Instagram and TikTok posts per week, including photo and video assets.
• Plan, build, and send one weekly Mailchimp email campaign to customers and distributors.
• Monitor and respond to social comments and direct messages in a timely, on‑brand manner.
• Research, outreach, and coordinate with influencers and creators for product reviews and collaborations.
• Arrange product sample shipments for influencer partnerships.
• Track and report performance metrics for social, influencer, and email campaigns.
• Assist the marketing team with data entry and spreadsheet management.

Required profile

• 2–5 years of experience in social media management, digital marketing, or a related field.
• Strong written and verbal communication skills in English.
• Hands‑on experience creating and editing photo and video content for social platforms.
• Solid understanding of Instagram and TikTok trends, formats, and best practices.
• Experience with Mailchimp or a comparable email marketing platform.
• Proficiency in Excel or Google Sheets for data tracking and reporting.
• Highly organized, self‑motivated, and comfortable working independently in a hybrid environment.
• Experience marketing to tradespeople, automotive, or tool/hardware audiences is a plus.
• Graphic design skills (e.g., Adobe Creative Suite, Canva) are a plus.

Required skills

• Instagram
• TikTok
• Mailchimp
• Excel
• Google Sheets
• Adobe Creative Suite
• Canva

What we offer

• Hybrid work schedule based in Costa Rica.
• Creative role with ownership over brand channels and influencer relationships.
• Exposure to a well‑established product brand with a loyal professional user base.