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This job expired on 11/09/2026. It no longer accepts applications.
Social Growth Strategist & Content Lead
Lato Jobs · San Jose
Job description
About the role
We are looking for a Social Growth Strategist & Content Lead to own and execute organic social strategies across multiple brands. This remote, full‑time position will focus on short‑form video creation, trend spotting, and community engagement to drive rapid follower growth.
Key responsibilities
- Develop and implement organic social strategies for several brands.
- Create and publish 1–3 pieces of content daily per platform.
- Produce short‑form video content, including scripting, editing, and captioning.
- Identify and act on emerging social media trends within 24 hours.
- Manage platform‑native content for TikTok, Instagram, YouTube Shorts, X and Facebook.
- Engage with audiences by promptly responding to comments and direct messages.
- Analyze performance metrics and continuously optimize content based on results.
- Test, iterate, and improve content strategies on an ongoing basis.
- Leverage AI tools daily to accelerate content creation and ideation.
- Maintain distinct brand voices across different company properties.
Required profile
- Proven experience growing social media accounts (portfolio required).
- Strong background in short‑form content (TikTok, Reels, Shorts) with demonstrated engagement and follower growth.
- Experience in fast‑paced, high‑output content environments.
- Excellent copywriting skills for hooks, captions and scripts.
- Data‑driven mindset with ability to analyze and act on performance metrics.
- Strong English communication skills and high independence.
- Nice‑to‑have: experience managing multiple brands, background as a UGC creator, growth‑hacking or viral content experience, familiarity with automation tools, and experience in ticketing, sports, entertainment or live‑events industries.
Required skills
- CapCut (or similar video editing tool)
- AI tools such as ChatGPT, Midjourney, DALL·E
- TikTok
- YouTube Shorts
- X (formerly Twitter)
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Lato Jobs
San Jose
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