Senior Paid Social Media Analyst

Publicis Global Delivery (PGD)

New

Senior 🇬🇧 English

Meta Ads Google Ads TikTok Ads Excel Audience segmentation Tracking pixels

Job description

About the role

Publicis Global Delivery is looking for a Senior Paid Social Media Analyst to manage and optimize paid social campaigns for global clients across platforms such as Meta Ads, Google Ads and TikTok Ads.

Key responsibilities

Launch, monitor and optimize paid social campaigns.
Analyze KPIs such as CTR, CPC, CPA and ROAS.
Run A/B tests to improve performance.
Build reports and turn data into actionable insights.
Collaborate with global strategy, creative and analytics teams.

Required profile

2+ years of experience in paid social.
Hands-on experience optimizing paid social campaigns.
Experience managing multiple campaign objectives across the funnel, such as awareness, traffic, consideration and conversion.
Advanced English; strong analytical skills and attention to detail.

Required skills

Meta Ads, TikTok Ads and/or Google Ads.
Audience segmentation: custom audiences, interests, remarketing/retargeting and lookalike audiences.
Knowledge of tracking pixels and their use in campaign optimization.
Proficiency in Excel or data analysis tools.

Questions fréquentes

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Published 10 hours ago

Expires 1 month from now

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