Head of Marketing (Remote LATAM)

About the role

The Law Offices of Sabrina Li, P.C., a full-service U.S. immigration law firm, is hiring a Head of Marketing as an independent contractor with potential for long-term engagement. The role is full-time and virtual, based remotely in Latin America (Brazil, Argentina, Costa Rica and Colombia), and focuses on owning marketing results end to end: qualified leads, their cost and how many become retained clients. You set the strategy and lead a small team, and until a paid media specialist is hired you personally run Google Ads, Meta ads, Google Analytics 4 and reporting.

Key responsibilities

• Develop annual, quarterly and monthly marketing plans with targets for qualified leads, cost per qualified lead, customer acquisition cost and return on ad spend
• Audit, rebuild and run Google Ads by practice area and language, and manage Meta and other paid channels
• Set up conversion and call tracking so every inquiry has a lead source and referral source, and report from lead to revenue by channel, practice area and language
• Work with the COO and intake team to define a qualified lead, set a speed-to-lead standard and win back prospects who did not retain
• Oversee the website, SEO and GEO, and lead content, email and referrals including a monthly content and video calendar, email nurture, past-client campaigns and a referral partner program
• Lead and manage the marketing team and contractors, and ensure every ad, page and script passes attorney review under California and Texas rules

Required profile

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, is preferred
• Lead generation experience for U.S. service businesses is preferred
• Advanced English (C1 or higher); Spanish and/or Mandarin Chinese is a plus
• Bachelor's degree in Marketing, Communications or a related field preferred

Required skills

• Google Ads management and Google Analytics 4 setup and reporting
• SEO, GEO, Meta ads, email marketing and content planning
• CRM reporting from lead to closed client; Lawmatics, GoHighLevel or Salesforce, and call tracking tools are a plus

What we offer

• Competitive compensation and performance-based bonuses
• Fully remote work with a flexible, results-driven environment
• Opportunity to build and grow a marketing team
• Direct collaboration with firm leadership on strategy and career growth

Applicants must submit a resume, a portfolio of marketing work and a brief description of one campaign they ran, with numbers. Phone inquiries about the application are not accepted.