Senior Digital Advertising Performance Strategist (DMO)

About the role

Amadeus is looking for a Senior Digital Advertising Performance Strategist (DMO) in San Jose, Costa Rica, on a full-time permanent basis. The role is client-facing and covers a portfolio of DMO/CVB clients as well as top hotels and resorts. For DMO/CVB clients you are the primary point of contact for onboarding, reporting and results presentations, while for hotel and resort clients you drive the planning, execution and optimization of online media campaigns.

Key responsibilities

• Research and develop strategy and digital media plans, identify target audiences and recommend budgets and media channels.
• Work with the analyst team to implement data-driven strategies for each client.
• Conduct regular calls with clients to review campaign performance and approve modifications.
• Draft ad copy and present it to the client for approval.
• Initiate campaign set-up and tracking tag workflows, manage creative development and client approvals, and ensure new and renewal campaigns meet quality SLAs.
• Collaborate with the Ad Operations team from the Digital Advertising Plan through launch and ongoing optimization.

Required profile

• Bachelor's degree in marketing, hospitality or a related field.
• 4+ years of online digital media/advertising experience in a client-facing role.
• Prior hospitality experience, especially with DMO/CVB clients or destination marketing organizations, is preferred.
• Ability to evaluate data trends and numeric metrics such as ROAS, margins and KPIs.

Required skills

• Programmatic display, paid social and paid search.
• Google Campaign Manager, Facebook Business Manager, Google Analytics and/or Tableau.
• MS Office (PowerPoint, Word, Excel).

What we offer

• Competitive remuneration, individual and company annual bonus, vacation and holiday pay, health insurance and other benefits.
• Onsite, hybrid or fully remote work.
• Professional development through online learning hubs.