Search Experience Specialist, Fashion

About the role

Power Digital is looking for a Search Experience Specialist dedicated to the fashion sector. The role blends SEO execution, content strategy, and data‑driven analysis to boost organic visibility and drive qualified traffic for fashion clients.

Key responsibilities

• Execute core SEO, GEO, and content deliverables on schedule with high accuracy and thorough QA.
• Conduct keyword research, build and maintain keyword maps and content clusters aligned to business goals.
• Assign tasks to support resources, review their work for quality, accuracy, and brand‑voice consistency.
• Identify patterns, anomalies, or early warning signs during execution and flag them to strategists or ADs.
• Produce monthly and quarterly reports that clearly connect organic efforts to client KPIs.
• Develop foundational knowledge of GEO/AEO concepts and AI search behaviors, integrating them into strategy and client communication.
• Communicate proactively with account teams and clients, providing timely updates and raising relevant questions.
• Support the team’s search testing roadmap and document test results for senior strategists.
• Build fluency in the fashion vertical’s growth patterns and maintain deliverable status and QA notes.

Required profile

• Strong analytical mindset with attention to detail and a focus on preventing revenue‑impacting errors.
• Proactive communicator who can collaborate with account teams and clients effectively.
• Ability to quickly learn and apply GEO, AEO, and AI‑driven search concepts.
• Interest in fashion industry trends and willingness to develop vertical expertise.

Required skills

• SEO execution
• Keyword research
• Content mapping and clustering
• GEO and AEO concepts
• AI search behavior analysis
• Reporting and data visualization