Sales Coordinator

About the role

The Sales Coordinator will drive sustainable growth for the assigned channel by managing customer relationships, executing commercial plans, developing distributors, and collaborating across business functions. This role is pivotal in delivering commercial results, identifying growth opportunities, and implementing market strategies.

Key responsibilities

• Manage commercial performance, including sales targets, profitability, distribution, and execution.
• Execute growth plans through commercial negotiations, promotions, portfolio expansion, and assortment development.
• Prepare sales forecasts and support commercial planning processes.
• Monitor business performance using indicators such as sell‑in, sell‑out, distribution, and market share, identifying risks and opportunities.
• Build strong relationships with customers, distributors, and cross‑functional teams to ensure successful plan execution.
• Ensure product availability and distribution by collaborating closely with Supply Chain and Field Sales teams.
• Work with Marketing, Customer Marketing, and other internal areas to implement market strategies.
• Lead daily contact with customers and distributors, handling issues and spotting growth opportunities.
• Analyze market trends, competitor movements, and customer needs to recommend growth‑focused actions.
• Conduct frequent visits to customers, distributors, and points of sale nationwide.

Required profile

• Bachelor’s degree in Business Administration, Economics, Marketing or a related field.
• Proven experience in fast‑moving consumer goods (FMCG), retail, customer marketing, sales or key‑account management.
• Experience with forecasting, demand planning or S&OP processes.
• Strong analytical abilities and the capacity to turn data into business actions.
• Ability to work effectively with multiple areas and stakeholders.
• Willingness to travel within Costa Rica.

Required skills

• Advanced proficiency in Microsoft Excel.
• Strong command of Microsoft Office suite.

What we offer

• Opportunity to contribute to a strategic commercial operation in Central America.
• Exposure to high‑level stakeholders.
• Collaborative, open culture focused on professional development.