MarTech Consultant – Strategy & Consulting Global Network

About the role

Join Accenture's Strategy & Consulting Global Network as a MarTech Consultant, helping clients transform their marketing, sales and service functions through innovative technology solutions.

Key responsibilities

• Gather business requirements and design processes for implementation of marketing and advertising solutions.
• Conduct vendor and capability assessments of clients' MarTech/AdTech stacks and provide optimization recommendations.
• Research, evaluate and recommend new MarTech/AdTech platforms and suppliers, maintaining a holistic view of the technology landscape.
• Partner with technology providers and marketing agencies to deliver integrated solutions.
• Understand and communicate the impact of regulations such as CCPA and GDPR on marketing channels.
• Drive business development and thought leadership in the digital marketing platform space.

Required profile

• MBA from a tier‑1 institute or equivalent degree in marketing/economics.
• 5+ years of experience delivering digital marketing/advertising solutions in sectors such as e‑commerce, CPG, telecom, healthcare or financial services.
• Strong understanding of marketing processes, data, content, automation, personalization and analytics.
• Proven experience implementing MarTech platforms and working with AdTech, CDP, data‑visualisation and cloud platforms.

Required skills

• Salesforce Marketing Cloud (SFMC)
• Adobe Experience Cloud, Adobe Campaign, Marketo
• Pega decisioning, CDP platforms
• Tag management tools (Google Tag Manager, Launch, Tealium)
• Data‑visualisation platforms, data‑warehousing and ETL tools
• Google Marketing Platform, Firebase, Appsflyer
• Knowledge of programmatic ad‑serving, DMPs and Ads Data Hub