Team Lead, Advertising Operations

About the role

A proactive and highly organized Global Advertising Operations Team Lead is sought to join the team in Belen, Heredia, Costa Rica, working 8am to 5pm on a hybrid basis. Reporting to the Global Advertising Lead, the role focuses on the technical and administrative tasks behind global paid media campaigns, including support requests, campaign tracking and data integrity. It also supports global reporting and data integration, PO requisitions, monthly financial reconciliation, and process documentation in SharePoint. The role leads and strategizes automation initiatives to turn current processes into scalable workflows.

Key responsibilities

• Lead ownership of complex or high-risk implementations, such as tracking setup for multi-market launches, and mentor junior and regional team members
• Manage escalations as the default resolver before issues reach the Manager, and handle conflicting regional priorities via SLAs or intake processes
• Own the daily AdOps support queue in Workfront, resolve routine issues and escalate complex ones, and handle user access requests in line with governance
• Implement standard paid media tracking (pixels and floodlight tags) with Google Tag Manager, assist with CAPI and Enhanced Conversions, run QA checks on campaign setups and manage UTM links
• Execute PO requisitions, assist with monthly financial reconciliation, and maintain process documentation and governance on SharePoint
• Enforce global campaign naming conventions, support vendor and agency onboarding, and suggest workflow improvements
• Manage a team of 4-5 people in Costa Rica, act as the point of contact for local leadership on people management matters, and handle team operational reporting

Required profile

• 8-10 years of hands-on advertising operations or digital marketing experience
• Prior experience managing a team
• Experience across multiple regions, time zones or markets, and confidence working with external agencies and vendors
• Highly organized, process-driven, with strong attention to detail and stakeholder communication

Required skills

• Google Tag Manager and tracking pixel implementation for Google, LinkedIn and Meta
• Familiarity with project management tools such as Workfront
• Proficiency in Microsoft Excel