Project Manager - Digital Media Campaigns

About the role

Critical Mass is looking for a motivated, detail-oriented Project Manager to lead the planning, coordination and delivery of integrated digital media campaigns for leading global brands. You will work closely with cross-functional teams, media partners, creative teams and clients to keep campaigns on time, within scope and aligned with business objectives. The role suits someone comfortable juggling several campaigns, platforms and deadlines in a fast-paced agency environment.

Key responsibilities

• Lead campaigns from kickoff through launch and completion, coordinating them across social media, paid media, display and other digital channels
• Manage timelines, deliverables, budgets, resources, dependencies and overall project health
• Coordinate setup, trafficking, launch, optimization and post-campaign activities with internal teams and external partners
• Work with Campaign Manager 360 (CM360) and other ad-serving platforms, and coordinate execution on TikTok, LinkedIn, Reddit, Instagram, Facebook and others
• Partner with Media, Creative, Strategy, Analytics, Account Management, Production and QA teams
• Facilitate meetings, document decisions and act as main point of contact for campaigns
• Support intake, scoping, estimation, resource planning and creative asset approval and delivery
• Monitor progress, report regularly and support post-launch reviews and continuous improvement

Required profile

• 3-5+ years of project management experience in digital, media, advertising, marketing, creative or customer experience agencies
• Hands-on experience managing digital media campaigns end to end and multiple concurrent campaigns
• Experience with CM360 or similar platforms, and familiarity with TikTok, LinkedIn, Reddit, Instagram, Facebook and other paid media channels
• Understanding of campaign workflows: trafficking, setup, approvals, launches, tracking and reporting
• Experience coordinating creative assets and working with cross-functional teams
• Strong organization, attention to detail, communication and problem-solving skills; advanced English

Required skills

• Campaign Manager 360 (CM360)
• Project management tools such as Jira, Confluence, Smartsheet, Microsoft Teams

What we offer

• Maternity and parental leave with extra days
• Vacation, compassionate leave, sick days and flex days
• Online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Learning and development programs and enterprise-wide employee discounts

The team expects to work from the office at least 3 days a week.