Sr Paid Media Buyer

About the role

We are looking for a Senior Paid Media Buyer to manage and scale performance campaigns across Meta, Google, AppLovin, NewsBreak, Pinterest, Taboola, Outbrain and emerging platforms. You will own the technical execution, daily optimization, and budget allocation while collaborating closely with creative teams to turn data insights into winning ads.

Key responsibilities

• Run weekly optimizations across all owned platforms, scaling high‑performing ad sets and pausing under‑performers.
• Maintain a structured creative testing cadence with clear hypotheses and performance thresholds.
• Conduct daily and weekly pacing checks to ensure spend aligns with KPI goals.
• Perform negative keyword mining, smart bidding reviews, and Merchant Center diagnostics on Google Search and Shopping.
• Lead weekly and monthly performance reporting, highlighting insights and next steps.
• Audit accounts continuously, identify bottlenecks, and reallocate budget based on incrementality and unit economics.

Required profile

• Proven experience scaling DTC/e‑commerce brands with Meta‑first performance marketing.
• Managed $750K–$1M+ monthly paid media spend.
• Deep expertise in Meta Ads as a primary growth channel.
• Hands‑on experience working with creative teams to iterate on ad performance.

Required skills

• Meta Ads platform
• Google Ads (Search, Performance Max, Demand Gen, YouTube)
• AppLovin
• NewsBreak
• Pinterest Ads
• Taboola
• Outbrain