Social Media Analyst
Publicis Global Delivery (PGD)
Description du poste
About the role
We are seeking a Social Media Analyst to set up, manage and optimise paid social campaigns across major platforms. The role involves monitoring performance, analysing results and providing actionable recommendations.
Key responsibilities
- Set up, manage and optimise paid social campaigns on Meta, TikTok, LinkedIn, Snapchat, Pinterest and X.
- Monitor campaign performance, budgets, pacing, conversions, bids and creatives.
- Analyse results and deliver actionable insights and optimisation recommendations.
- Troubleshoot campaign issues and communicate updates to internal teams and clients.
- Stay updated on platform trends, best practices and new advertising features.
Required profile
- Experience managing and optimising paid social campaigns.
- Strong knowledge of at least one major social advertising platform, ideally Meta Ads.
- Understanding of key campaign KPIs, optimisation and performance analysis.
- Intermediate Excel skills.
- Strong analytical, communication and attention‑to‑detail skills.
Required skills
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Snapchat Ads
- Pinterest Ads
- X Ads
- Excel
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Publicis Global Delivery (PGD)