Senior Copywriter

About the role

Join Publicis Sapient as a Senior Copywriter to create high‑volume, regulated content for a global tobacco client. You will work in the Content Production team, turning strategic pillars into engaging stories across blogs, emails, newsletters, SMS and social channels.

Key responsibilities

• Deliver quarterly content batches for two brands, aligned with strategy pillars and timelines.
• Write SEO‑informed blog posts, eCRM emails, SMS messages and dark‑market versions while respecting brand guidelines.
• Develop copy for newsletters, integrating visuals within existing templates.
• Create social content for reels, carousels, stories and static posts.
• Maintain accurate copybooks and content tracking in Excel.
• Review briefs quarterly and provide feedback for alignment.

Required profile

• 7+ years of copywriting or content creation experience.
• Native‑level English proficiency with strong web, email, SMS and social writing skills.
• Comfortable working in the tobacco category and regulated environments.

Required skills

• On‑page SEO best practices (keyword integration, metadata, internal linking).
• Email marketing and eCRM flow knowledge.
• Basic design literacy to align copy with templates.
• Advanced Excel for content tracking.

What we offer

• Inclusive workplace promoting diversity and collaboration.
• Ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work‑life balance.
• Comprehensive health benefits for you and your family.
• Wellness program and employee assistance.