Salesforce Marketing Cloud Architect

About the role

An experienced Salesforce Marketing Cloud Architect is sought to design and govern scalable, secure and reliable marketing technology solutions using Salesforce Marketing Cloud Engagement and connected Salesforce capabilities. You will turn campaign, customer journey, personalization, consent, data and integration requirements into enterprise solutions supporting cross-channel engagement and measurable results.

Key responsibilities

• Define the target-state Marketing Cloud architecture, including business unit strategy, account structure, subscriber model, data ownership and environment approach.
• Translate business requirements into architecture diagrams, integration designs, data models, security controls and implementation roadmaps.
• Lead technical discovery, architecture workshops, design reviews, estimation and solution governance.
• Architect solutions with Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, Content Builder and CloudPages.
• Design data extensions, contact keys, publication lists, suppression frameworks, preference management, retention and deletion patterns.
• Set development standards for SQL, AMPscript, SSJS, HTML/CSS, APIs, automation, logging and error handling.
• Build reusable customer journeys, templates, segmentation, scheduling, personalization and campaign orchestration patterns.
• Integrate with Salesforce Sales Cloud, Service Cloud, Data 360, websites, mobile apps, enterprise data platforms, consent systems and external services via REST/SOAP, SFTP, MuleSoft, events and batch or near-real-time processing.
• Guide technical delivery, release planning, production stabilization and architecture governance.

Required profile

• 10 years of experience in CRM, marketing technology or enterprise applications.
• At least 6 years of hands-on Salesforce Marketing Cloud experience.
• Proven architecture and delivery experience with Marketing Cloud Engagement in large-scale environments.
• Experience leading design reviews and communicating architectural decisions to technical and business stakeholders.

Required skills

• Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, Content Builder and CloudPages.
• SQL, AMPscript, SSJS, HTML/CSS, Data Extensions, APIs, SFTP and subscriber management.
• Integration with Salesforce CRM, Data 360/CDP, websites, mobile apps, middleware and enterprise data platforms.
• Consent management, privacy, data retention, encryption, deliverability and marketing data governance.
• Preferred: Salesforce Marketing Cloud Consultant certification, Data 360, MuleSoft, Azure, AWS, Snowflake, Databricks, Google Cloud, and regulated industry experience.