Recruitment Marketing Manager

About the role

The Recruitment Marketing Manager reports directly to the Global Account Lead and is globally responsible for setting up and delivering the attraction strategy for hiring across multiple specialisms and markets. The role works in partnership with the account team and its client so that the client's brand is represented responsibly, creatively and competitively, in line with global principles.

Key responsibilities

• Create professional, in-depth client-specific project plans and campaigns to raise brand awareness online and offline
• Work with the client's Employer Branding team to keep information consistent across markets and audiences
• Develop and maintain a global marketing and sourcing strategy supporting around 2,000 roles worldwide
• Run candidate engagement campaigns through Korn Ferry Recruit and LinkedIn, and share client-facing content with candidates and colleagues
• Produce a global communications calendar covering business units, innovation, D&I and market information
• Propose, track and analyse sourcing spend, propose sourcing channels and analyse source-of-hire data
• Identify and implement new sourcing channels and leverage Korn Ferry IP to strengthen clients' talent acquisition functions
• Manage event collateral for campaigns, careers events and virtual events, and deliver regular ROI reports
• Manage multiple projects across matrixed resources and stakeholders, and identify gaps in regional brand awareness

Required profile

• Minimum 5 years of experience in recruitment marketing, talent attraction or employer branding, ideally in a global or multi-market environment
• Experience managing recruitment advertising, programmatic advertising, PPC campaigns and employer branding
• Experience with online and offline channels for candidate attraction
• Proven stakeholder engagement and full responsibility for driving marketing strategy

Required skills

• Extensive knowledge of social media channels and best practices, including market and competitive trends
• Able to partner with agencies, creative teams and client marketing decision-makers
• Strong understanding of metrics and data, able to use it in client conversations