Growth Marketing Coordinator (Lifecycle & Outbound)

About the role

MEDLIFE, a non-profit supporting access to medicine, education and community development in Latin America and Africa, is looking for a Growth Marketing Coordinator (Lifecycle & Outbound). You will build and own the email- and CRM-driven growth engine across the full participant journey, reporting to the Head of Marketing and working with Expansion, Sales, Customer Success, RevOps and Data Solutions. This is an individual contributor position with a path to a Lead role.

Key responsibilities

• Identify target universities, student organizations and students, build prospect lists and ICPs, and source and maintain clean data in HubSpot
• Manage sending infrastructure and deliverability (SPF, DKIM, DMARC, warm-up, volume) to protect sender reputation
• Write and test cold email sequences for student personas, in line with CAN-SPAM compliance
• Map the participant journey and build nurture, repurchase and reactivation journeys in HubSpot
• Run multichannel campaigns (email, SMS/WhatsApp, myMEDLIFE, social retargeting) and partner with Expansion, Sales and Customer Success on handoffs
• Track conversion, deliverability, reactivation, LTV and revenue influence, and continuously improve targeting, segmentation and messaging

Required profile

• Minimum 4 years of combined growth marketing experience, including at least 2 years in lifecycle, retention or CRM marketing and 2 years running cold email or outbound campaigns (U.S. and/or Canadian audiences)
• Bachelor's degree in Marketing, Business Administration, Communications, Data/Growth Analytics or a related field; hands-on experience takes precedence
• Proven ownership of retention, repurchase, reactivation or LTV outcomes
• Advanced English proficiency

Required skills

• Cold email at meaningful scale, with testing and iteration
• Hands-on deliverability experience (SPF, DKIM, DMARC, warm-up, domain reputation, bounce management)
• HubSpot (strongly preferred) and prospecting tools such as Clay or Apollo
• Segmentation, experimentation, cohort analysis and funnel measurement
• Demonstrated use of AI tools in a real workflow

What we offer

• Full-time, 100% remote position for candidates based in Latin America, Monday to Friday, 8:00 a.m. to 5:00 p.m. (GMT-5)
• Competitive salary and benefits package, with your birthday off
• Growth path to a Lead role as the function expands