Digital Marketing Senior Manager

About the role

The Digital Marketing Senior Manager leads the strategy, build and execution of the company’s paid search, paid social and adjacent performance channels such as content syndication and vendor directory placements. Reporting to the Senior Director of Demand Generation, this role partners with regional Field Leaders across AMER, APJ and EMEA to support advertising needs, lead‑generation goals and in‑region initiatives while managing a small team of digital marketers.

Key responsibilities

• Develop, execute and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories and other performance media channels.
• Lead, coach and support a team of digital marketing professionals to drive performance, accountability and achievement of objectives.
• Oversee campaign planning, testing, measurement and optimisation to improve lead quality, pipeline contribution, ROI and KPI attainment.
• Manage channel performance through audience targeting, messaging, landing‑page alignment, conversion optimisation, budget allocation, bidding strategy, creative iteration and attribution review.
• Build and manage experimentation roadmaps, including A/B, multivariate, landing‑page and offer testing, applying learnings to improve performance.
• Deliver regular performance reporting, KPI tracking, forecasting and actionable recommendations using analytics tools and dashboards.
• Partner with regional Field Marketing Leaders to support events, program launches and general air‑cover.
• Collaborate with marketing operations, web, IT, content, agencies, vendors and partners to ensure alignment, lead‑flow quality and consistent measurement.

Required profile

• 8+ years of digital marketing experience, including strategy and hands‑on management of paid search, paid social and performance channels.
• Proven ability to drive lead generation, pipeline contribution, campaign performance and ROI outcomes.
• Strong analytical, data‑driven approach with experience in tracking, bidding, budgeting, audience segmentation and attribution.
• Experience planning, managing and optimising budgets to maximise impact and efficiency.
• Demonstrated experience managing, coaching and developing digital marketing team members.
• Excellent written, verbal, interpersonal and presentation skills, with the ability to collaborate with global stakeholders.

Required skills

• Paid Search (PPC) platforms
• Paid Social advertising platforms
• Content syndication tools
• Vendor directory management
• Marketing automation systems
• Customer Relationship Management (CRM) platforms
• Analytics and reporting tools
• A/B testing and multivariate testing
• Landing‑page optimisation
• Budget management and forecasting