Digital Marketing Operations Manager

About the role

The Digital Marketing Operations Manager will lead global digital marketing execution through Roche’s centralized hub model. You will manage affiliate and business requests across multiple channels, ensuring high‑quality, timely, and consistent delivery while driving process improvement and operational excellence.

Key responsibilities

• Execute and coordinate global and local digital campaigns, managing requests via service tools or direct stakeholder engagement.
• Maintain quality and compliance by performing QA checks, following SOPs, and escalating complex issues.
• Support multichannel execution including email, website/SEO, marketing automation, social media, paid media, and reporting.
• Collaborate with affiliates, stakeholders, and hub colleagues to clarify requirements, provide status updates, and contribute to continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Digital, Information Systems or equivalent experience.
• 5+ years of experience in digital marketing operations, campaign execution, or shared‑services environments.
• Strong attention to detail, ability to work in deadline‑driven environments, and problem‑solving skills for routine issues.

Required skills

• Email marketing campaign setup, testing, scheduling and deployment.
• SEO and website content management.
• Marketing automation workflow design and segmentation.
• Paid media planning and execution.
• Social media content creation and publishing.