Digital Advertising Freelancer

About the role

SchoolMint is seeking a freelance digital advertising specialist to drive enrollment growth for K‑12 schools. You will plan, execute, and continuously optimize paid campaigns across major social and search platforms while working closely with copywriters, designers, and project managers.

Key responsibilities

• Manage campaigns on Meta, YouTube, LinkedIn, Google Ads and other programmatic platforms, applying strong digital‑marketing knowledge.
• Collaborate with copywriters, designers, and project managers to create new ad concepts and assets when existing campaigns underperform.
• Own core KPIs that help clients grow their enrollment pipeline, monitor performance metrics and drive ongoing optimization.
• Use automation tools such as Zapier to streamline campaign workflows and integrate lead sources with client systems.
• Stay up‑to‑date with marketing trends, platform updates and compliance best practices in education marketing.

Required profile

• 3+ years of performance‑marketing experience with hands‑on work in Meta (Facebook/Instagram), Google Ads and other social advertising platforms.
• Demonstrated success in lead‑generation campaigns, funnel optimization and SEO execution.
• Strong client‑facing abilities, capable of leading strategic discussions and influencing decisions.
• Proficiency in campaign analytics, conversion tracking and reporting.
• Comfortable using Zapier or similar automation platforms to improve marketing operations.
• Bachelor’s degree in marketing, business or a related field, or relevant digital‑advertising certifications (e.g., Google Ads Certification).
• Experience with HubSpot or comparable CRM platforms and managing multiple accounts simultaneously is a plus.

Required skills

• Meta (Facebook/Instagram) Ads
• Google Ads
• YouTube Ads
• LinkedIn Ads
• Programmatic advertising platforms
• Data analytics tools
• SEO
• Campaign analytics
• Conversion tracking
• Reporting tools
• Zapier
• HubSpot
• CRM platforms
• Marketing automation platforms (Zapier, Make)