Campaign Program Manager (Marketing)
Cisco · Aurora
Description du poste
About the role
The Global Integrated Marketing team is looking for a Campaign Program Manager to lead the planning, execution, and optimization of worldwide integrated marketing campaigns. You will work across solution areas such as Observability, Security, Platform, Thought Leadership, and AI/Data Management to ensure a cohesive customer journey from awareness to advocacy.
Key responsibilities
- Define and implement end‑to‑end campaign strategies aligned with business objectives.
- Manage timelines, budgets, resources, and cross‑functional collaboration with Product Marketing, Product Management, Content, Brand, Web, and Channel teams.
- Oversee campaign measurement, reporting, and data‑driven optimization.
- Ensure campaigns launch on schedule, stay within budget, and meet or exceed KPIs such as reach, engagement, MQLs, and pipeline contribution.
- Continuously improve campaign processes and share performance insights with stakeholders.
Required profile
- Proven experience managing multiple global marketing campaigns simultaneously.
- Strong ability to coordinate cross‑functional teams and drive results.
- Demonstrated track record of delivering measurable business impact (brand awareness, lead generation, pipeline growth).
- Excellent communication skills and stakeholder management.
Required skills
What we offer
- Opportunity to shape high‑impact global marketing initiatives.
- Collaboration with diverse, talented teams across the organization.
- Continuous learning in fast‑evolving market dynamics.
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Cisco
Aurora