Web Analytics Manager

About the role

Bridgestone Americas, Inc. (BSAM) and Bridgestone Europe, Middle East and Africa (BSEMEA) are looking for a Web Analytics Manager to lead their web analytics measurement strategy and roadmap and to own end-to-end measurement of the digital customer journey. The role brings deep Adobe Analytics and Adobe Customer Journey Analytics (CJA) expertise to drive conversion, engagement and experience optimization, partnering with regional marketing, digital channel, data and agency teams.

Key responsibilities

• Lead the measurement strategy and roadmap, setting priorities for tracking, instrumentation and reporting, and defining the long-term evolution of Adobe Analytics/CJA capabilities.
• Analyze the digital customer journey in Adobe Analytics/CJA, including deep-dive diagnostics of site experience, landing pages and channel entry points, and the path to purchase.
• Translate A/B and multivariate test results into actionable recommendations, and support opportunity sizing and risk assessment.
• Develop attribution and cohort models to evaluate marketing impact across touchpoints and optimize channel performance.
• Govern site tagging architecture with Marketing Platform teams and partner with the Privacy team on consent management platforms and compliance with regulations such as GDPR and CCPA.
• Partner with Data teams to build standardized reporting in Power BI, and validate data sources and pipelines with agency partners.
• Work with Product and UX teams on feature prioritization, and present insights to executives in clear, visual presentations.

Required profile

• Bachelor's degree in Analytics, Marketing, Statistics, Data Science or a related field; equivalent practical experience considered.
• 5+ years of experience in web/digital analytics, with at least 2+ years hands-on in Adobe Analytics and Adobe Customer Journey Analytics.
• Track record of turning testing and experimentation results into measurable conversion or engagement improvements.
• Experience building attribution or multi-touch marketing measurement models.
• Experience owning analytics/tagging implementation with engineering or marketing platform teams (Adobe Launch or similar).
• Experience presenting to senior executives, with strong command of Power BI and PowerPoint.
• English at C1 level.
• Prior experience with consent management and privacy compliance, and in large, multi-brand or multi-region organizations, are a plus.

Required skills

• Adobe Analytics
• Adobe Customer Journey Analytics (CJA)
• Power BI
• Adobe Launch or similar tag management systems

What we offer

• A supportive onboarding process and continuous training and mentoring.
• Corporate social responsibility activities.
• A diverse, inclusive and global workplace.