GTM Engineer, Martech Platforms & Integrations

About the role

You will own the technology foundation of our go‑to‑market stack, discovering, evaluating, implementing and managing tools while ensuring seamless integration across platforms. The role also involves architecting work processes in Asana and leveraging AI and automation to improve efficiency.

Key responsibilities

• Partner with marketing stakeholders to uncover needs, evaluate tools, run proofs of concept and recommend solutions.
• Prioritize the MarTech roadmap, communicate updates and collaborate with IT, Operations and Sales teams for implementation, data migration, testing and vendor coordination.
• Administer and optimize core tools such as Outreach, PathFactory, Goldcast and related platforms, providing technical development, templates, custom functionality and troubleshooting.
• Design, build and monitor integrations across marketing, sales and data platforms using native connectors, APIs, webhooks and iPaaS tools, maintaining documentation and ensuring reliability.
• Architect and manage Asana as the system of work, creating project templates, intake forms, rules, custom fields, reporting and integrations.
• Create documentation, training and office hours to drive adoption and enable teams to use systems confidently.
• Identify AI and automation opportunities, evaluate native AI features, build custom agents or scripts, and establish safe usage standards.

Required profile

• 5+ years in marketing operations, MarTech, GTM engineering or a similar technical B2B role.
• Hands‑on experience with marketing automation platforms (Marketo preferred) and other MarTech tools.
• Proven track record building integrations using APIs, webhooks and workflow tools such as Workato or Zapier.
• Experience leading tool evaluations from discovery through rollout.
• Practical experience with generative AI and large language models to build workflows.

Required skills

• Marketo
• Outreach, PathFactory, Goldcast
• API integration, webhooks, iPaaS (Workato, Zapier)
• JavaScript, Python, HTML/CSS
• Asana (architecture and customization)
• AI/LLM workflow development