Junior Marketing Executive
Confidential · Escazú
Descripcion del puesto
About the role
The Junior Marketing Executive supports the execution and optimisation of customer engagement, retention and reactivation initiatives across multiple channels. Working closely with senior executives, you will assist in delivering data‑driven campaigns while developing analytical thinking and commercial awareness.
Key responsibilities
- Execute customer engagement, retention, and reactivation campaigns across multiple channels and platforms, following strategies defined by management.
- Create conversion campaigns for new customers and potential leads through on‑site journeys.
- Support end‑to‑end delivery of marketing campaigns, including execution, performance tracking, and post‑campaign reporting under senior guidance.
- Collaborate with Marketing Management and Customer Experience teams to implement the overall marketing and retention strategy.
- Coordinate with the Design team to deliver banners, pop‑ups, landing pages and promotional assets aligned with campaign objectives.
- Oversee website promotional placements to ensure accuracy, relevance, compliance and timely updates.
- Conduct competitor analysis and market research to identify trends, opportunities and gaps.
- Provide weekly performance reports outlining results, insights, challenges and recommendations for optimisation.
Required profile
- Prior experience in marketing is a plus, but not mandatory.
- A can‑do attitude, adaptability and openness to feedback in a fast‑paced environment.
- Developing ability to support multi‑channel campaigns with a view to managing them independently.
- Developing analytical thinking and commercial awareness, with interest in how marketing supports business objectives.
- Strong English communication skills (C1/C2 level), both written and verbal.
- Highly organized, detail‑oriented and able to manage multiple priorities under tight deadlines.
- Current or ongoing studies in Marketing, Public Relations, Business or a related field.
Required skills
- Basic Excel skills and willingness to learn performance dashboards and reporting tools.
- Interest in learning CRM platforms and marketing automation tools.
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