Senior Paid Search Specialist (PPC) - Remote LATAM

About the role

A U.S.-based digital marketing agency is hiring a Senior Paid Search Specialist to work remotely from Latin America (Mountain Time, Costa Rica) as a nearshore practitioner. The role involves independently owning, optimizing and executing paid search campaigns on Google Ads and Microsoft/Bing Ads for U.S. clients, with day-to-day account ownership, performance monitoring, bid and budget management and campaign execution. It is a high-autonomy position for an experienced agency veteran, with a 3-month pilot contract at 40 hours per week, open to extension.

Key responsibilities

• Take full day-to-day ownership of assigned U.S. paid search accounts, keeping campaign structure, bid strategies and optimizations aligned with strategic goals
• Monitor and optimize campaigns across Google Ads and Microsoft/Bing Ads, including keyword expansion, negative keywords, ad copy testing, audience targeting and bid adjustments
• Analyze performance data to understand core business impact, post-click user behavior and CRO signals
• Manage daily and monthly pacing so budgets are spent efficiently to maximize client ROI and KPIs
• Collaborate with U.S. strategy leaders, translating their directives into execution and giving proactive updates on account health
• Proactively spot anomalies, performance dips or conversion tracking issues

Required profile

• 8+ years of direct, hands-on paid search management experience
• Exceptional written and verbal English, able to communicate clearly with U.S. teams
• Ability to manage complex accounts independently without supervision
• Preferred: agency background, experience with North American clients, advanced CRO knowledge, and remote work experience

Required skills

• Expert use of Google Ads Editor, Google Ads Manager, Microsoft Advertising and Google Analytics (GA4)
• Foundational understanding of CRO principles