Founding Marketer

About the role

Mission Inbox is building the infrastructure layer for B2B email at scale. As the first dedicated marketer, you will create and run the entire marketing engine from scratch, driving demand, brand awareness and pipeline for a fast‑growing SaaS company.

Key responsibilities

• Own demand generation and paid media across LinkedIn, Google and niche channels, set targeting, creative and bidding, and meet monthly pipeline contribution targets.
• Build and run an organic content engine (blog, LinkedIn, newsletter) and execute an SEO strategy focused on deliverability and outbound infrastructure keywords.
• Manage the Mission Inbox website end‑to‑end, run CRO experiments, and maintain tracking, attribution and analytics infrastructure.
• Design product‑led growth flows, onboarding email sequences and define PQL criteria to hand off qualified leads to sales.
• Launch recurring webinars and manage presence at industry events, creating nurture workflows that convert attendees into pipeline.
• Develop multi‑touch nurture and lifecycle campaigns for MQLs, trial users and churned accounts, owning HubSpot (or equivalent) setup and reporting.

Required profile

• 3+ years in B2B SaaS marketing, with at least 2 years as an individual contributor or small‑team lead.
• Proven track record of building pipeline from zero and owning revenue‑related metrics (CAC, payback period, pipeline velocity).
• Comfortable being the sole marketer for a year‑plus before expanding the team.
• Native or near‑native English with strong copywriting ability.

Required skills

• Marketing stack: Attio, HubSpot, Google Ads, LinkedIn Ads.
• SEO tools: Ahrefs, Semrush.
• Analytics: GA4, Mixpanel.
• Technical knowledge of DNS records, SPF, DKIM and DMARC.

What we offer

• Base salary $35,000 per year with a performance‑linked renegotiation after Q1.
• Equity participation, discussed based on experience and results.
• Yearly bonus tied directly to pipeline and MRR targets.
• Full remote, async‑first culture with autonomy over budget, strategy and tooling.
• Tools budget for any marketing technology you need.